Home Selling Simplified

Selling a home is a complicated process that can be painful, stressful and frustrating.  At ReDefined Real Estate we use our knowledge and tools to simplify the process and make it as easy and stress free as possible.  When you work with ReDefined Real Estate, you can be completely comfortable knowing the below items will be handled with excellence and professionalism.


We create and distribute every marketing piece needed to sell your home.

Showing Notification:

You will be instantly notified when a buyer wants to view your home and will decide whether or not they view it.

Secure Access to Your Home:

Our internet connected lock box will provide access to your home and will electronically record who showed your home and when.


We collect feedback on showings and instantly report the feedback to you.

We Stay in Contact with Interested Buyers:

When a buyer shows interest in your home, we will keep them updated with the information they need to move forward with an offer.

Weekly Progress Reports:

We will update you, at least, weekly on the progress of your home sale.

Offer Presentation:

We will personally meet to discuss offers on your home, ensuring that information is presented clearly.

Multiple Offer Strategy:

We have a strategy that drastically increases the odds you receive multiple offers on your home.

Electronic Signature Option:

We can collect signatures via email with our electronic signature program.  This is a huge time saver but never used at the cost of good communication.

Updates and Assistance After Contract:

After you have a contract on your home, we will guide you all the way to closing.

Premium Marketing

We sell almost every home we list with an effective marketing plan.  Your home will receive so much attention from buyers, most likely, it will be under contract in one or two weeks.

We are also not going to disappear after you’re under contract.  Real estate transactions are complex and the wrong move through this maze of contract clauses can cost you your home sale.  We are well educated on all real estate matters and are experts in real estate transactions.  If your contract hits a wall, you can be sure our agents have the knowledge and experience needed to guide you to closing.

Our Marketing Plan Includes:

MLS Posting:

Over 88% of home buyers use a real estate agent to shop for a home. When you have your home posted on the Multiple Listing Service, you motivate every area real estate agent to sell your home to the buyers they are working with.  There is no better advertising for your home available.

The MLS is an online database of every home listed by area real estate agents.  When your home is posted in this database, every local real estate agent is motivated to help you sell your property.  Agents search the database for homes that fit the price range and needs of their clients and if your home matches a buyer’s criteria, they share it with the potential buyer.  In order to motivate area agents to show and sell your home, ReDefined Real Estate offers a finder’s fee which is deducted from the total commission rate we agree to.  You can imagine that this is very strong motivation for a buyer’s agent.  The marketing effectiveness of the MLS is almost impossible to overstate.  This is the biggest advantage of listing your home with a real estate agent.

Real Estate Yard Sign:

Simple but effective; a real estate yard sign shows every neighbor and anyone that drives by that your home is available to purchase.

Professional Home Photos:

Pictures are the very first impression a potential buyer has of your home.  While quality photos will draw more buyers in, bad pictures will repel them.  We have teamed up with Added Exposure Photography and Design to provide professional pictures.  Quality photos are guaranteed to give your home more exposure and increase showings.  We will take as many quality photos of your home as it takes to positively represent your home.

Internet Advertising:

I cannot tell you how many real estate websites your home will be on because the number keeps growing too fast but I can guarantee you that you will have a hard time finding a real estate website without your home on it.  We post to the four biggest websites, realtor.com, zillow.com, trulia.com and homes.com as well as many smaller websites that are less know, but very well trafficked.  Almost every buyer today starts their home search online and online shoppers will find your home.

Posting on Other Real Estate Companies Websites:

Your home will be advertised on other real estate companies websites as well as their agents websites.  This includes but is not limited to: RE/MAX, CBG, Keller Williams, Exit, and Prudential.  Real Estate companies and agents are motivated to post your home on their website because they have the potential to draw buyer calls from your home.

ReDefinedRealEstate.com Posting:

Your home will be very visible on our heavily advertised website and details, pictures and virtual tours of your home will be featured.

Home Website:

We create an individual website for your home.  When home buyers go to this website they will have instant access to information on your home without the hassle of sifting through any other homes for sale.  This gives you a great way to share information about your home with friends, family etc.

Social Media:

We utilize social media to share information about your home with a huge number of people.  We also give you the tools to share this information with your friends and family. This is a great way to get the word out about your home.

Pre-Launch Marketing:

We have found that advertising a home for sale before entering it into the MLS can build an auction atmosphere around the home.  Our Pre-Launch Marketing Program markets your home to perspective home buyers and area agents before it is posted on the MLS, creating a buzz around the home and providing valuable feedback before the days on market start ticking on the MLS.  This is also the perfect program if you need some time to get your home ready to show.

Open Houses:

Open houses allow potential buyers the opportunity to view your home without scheduling an appointment.  Open houses often attract passive potential home buyers, buyers who would otherwise not see your home in person.  We have a very effective way of advertising open houses which really boosts attendance.

Craigslist Ad:

We post a professionally designed property ad on craigslist.com that includes a full description, multiple photos and a link to our website for more information.  Craigslist.com is a good website for catching the attention of passive potential buyers who have just started their home search.

Printed Flyers:

Our professionally designed flyers can be distributed in a number of ways and are an effective way to ensure potential home buyers remember a property after a showing.  We place the flyers outside and inside the home.

MLS Reverse Prospecting for Buyers:

We will search the local MLS for agents who have a client searching for a home like yours and reach out to them with information about your home.

Home Book:

We will display all available information on your home as well as important area information in a three ring binder.  This book will stay in your home and can be viewed by potential buyers when your property is shown.

Street Arrows:

We will place directional arrows at road intersection leading to your home.

Cancel Contract Anytime:

You may cancel our listing any time prior to receiving an offer to purchase your home.  No penalties, cancelation fees, no catches.

There’s no risk in calling or emailing us to discuss your move.  We will not put you on a callback list and drive you crazy with unsolicited phone calls and emails.  In a quick conversation, you’ll find out what we offer and how we work.  Our goal is always to educate never to sell.  We provide information so that you can make the best decision for you.  That one goal is enough to justify our company name, ReDefined Real Estate.

Cancel Contract Anytime:

You may cancel our listing any time prior to receiving an offer to purchase your home. No penalties, cancelation fees, no catches.

Risk Free Listing

Initial Listing Consultation:

Get important information, before you list! Find out how much money you can net after your home is sold and what your property will bring in the current market. Also learn more about our marketing plan. Call anytime to schedule this free consultation and we will give you the information you need to determine whether listing your home is the right choice for you.

Pricing Consultation:

Very similar to an appraisal, this impartial report will provide a professional estimate of your property’s market value in the in the current market.

Monthly Marketing Meetings:

We offer a monthly marketing meeting. During this meeting we will review our current marketing strategy and discuss potential changes.

Scheduling of All Showings:

We make it easy for buyers to view your home in person. When a buyer calls and wants to see your property, we can set this appointment, based on your showing instructions and meet the potential buyer. You decide whether you would like to be called before every showing and at what number you are called at. You also decide whether appointments need to be confirmed with you. After we know how you want to handle showing requests, we will field the initial call and set the showing based on your criteria.

Feedback and Follow-up on Showings:

We will diligently follow-up with any agent or buyer that tours your home. We have an automatic email system that requests feedback after every showing. If the email is not sent back to us, we call the agent to get their feedback.

Lock Box:

A secure, convenient and easy way to allow real estate agents, and other approved people access to your property, we will place a lock box containing a key to your home on the front door. Lock boxes are available in SUPRA and combination forms.

From Contract to Closing Guidance:

After you accept an offer to purchase your property, there is still a lot that needs to be completed before closing. We will work with the buyer’s agent, title companies, mortgage companies, appraisers, inspectors and anyone else who is involved in the transaction to ensure your property closes successfully.

Custom Plans Also Available:

With ReDefined Real Estate, every home seller gets the marketing and commission rate they want and the service they deserve. If the plan above includes items you are not interested in or if there are other marketing ideas you would like to see, just call us. There is nothing we cannot offer and we would be happy to work with you to create a custom marketing plan for your home.  

Call us anytime at 636-296-0037 with questions or to schedule a free home selling consultation.  We will make sure you have all of the information you need to determine whether listing your home is the right choice for you.  Find out how much money you can net after your home is sold and what your property will bring in the current market.

Request Full Marketing Plan Details